Loading... Please wait...B Never Too Busy to Be Beautiful is a sister company to Lush. It was started in 2003 and was available only in the United Kingdom. All of the fragrances from this line were created by Mark Constantine, founder of Lush. This is a vegan fragrance. Keep It Fluffy is a perfume that captures the innocence of the 1950s and Doris Day. It's a gorgeous powdery fragrance bursting with vanilla, jasmine, orris root, ylang absolute and just a touch of rose.