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2017 IFF Speed Smelling™ Post Modern Collection - Anne Flipo

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$3.89
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Perfume Description

IFF (International Flavors & Fragrances, Inc.) released their 2017 Speed Smelling Postmodern Collection. The Collection uses irony, a characteristic of the post-modern movement, breaking codes to better reconstruct them. This art of perfumery is mind-boggingly creative and the perfumers of IFF thrive on creative challenges. This is what inspired them to invent Speed Smelling, a scented variation on speed dating. Over the course of an hour, 14 perfumes have less than 7 minutes to seduce the most exacting of juries: the best fragrance editors and bloggers in France. Speed Smelling allows IFF perfumers to freely exercise their talents as olfactory artists, with no creative or budget constraints. Their creations must surprise, seduce, be acknowledged, but also remembered. This even allows perfumers to veer off beaten paths, cut loose and shake up the codes of their trade. 

Back when she was 20, Anne Flipo had a kind of love-struck crush on a base which made her heart go wild - Arbrensa. It was an ambery, woody, oakmossy inspiration, owed in no small part to a synthetic molecule called Veramoss. She detached all the components of the initial formula to reorganize them and change a few pieces.

Arbrensa is composed of three distinct but intertwined blocks: the first one is creamy, the second one ambery, the last woody. For the cream, she played with lactones with tonalities of milky tonka bean. Labdanum resinoid MD LMR brings the classical ambery notes, while Trimofix moves ambers towards woods. Healingwood LMR, the pure heart of patchouli, carries the composition towards a slightly moist chypre, confirmed by the woody and fresh presence of the aptly-named Coolwood, a brand new IFF captive molecule. A solid base for a powerful fragrance which is rendered addictive through its excessive character.

 


2017 IFF Speed Smelling™ Post Modern Collection - Anne Flipo

IFF (International Flavors & Fragrances, Inc.) released their 2017 Speed Smelling Postmodern Collection. The Collection uses irony, a characteristic of the post-modern movement, breaking codes to better reconstruct them. This art of perfumery is mind-boggingly creative and the perfumers of IFF thrive on creative challenges. This is what inspired them to invent Speed Smelling, a scented variation on speed dating. Over the course of an hour, 14 perfumes have less than 7 minutes to seduce the most exacting of juries: the best fragrance editors and bloggers in France. Speed Smelling allows IFF perfumers to freely exercise their talents as olfactory artists, with no creative or budget constraints. Their creations must surprise, seduce, be acknowledged, but also remembered. This even allows perfumers to veer off beaten paths, cut loose and shake up the codes of their trade. 

Back when she was 20, Anne Flipo had a kind of love-struck crush on a base which made her heart go wild - Arbrensa. It was an ambery, woody, oakmossy inspiration, owed in no small part to a synthetic molecule called Veramoss. She detached all the components of the initial formula to reorganize them and change a few pieces.

Arbrensa is composed of three distinct but intertwined blocks: the first one is creamy, the second one ambery, the last woody. For the cream, she played with lactones with tonalities of milky tonka bean. Labdanum resinoid MD LMR brings the classical ambery notes, while Trimofix moves ambers towards woods. Healingwood LMR, the pure heart of patchouli, carries the composition towards a slightly moist chypre, confirmed by the woody and fresh presence of the aptly-named Coolwood, a brand new IFF captive molecule. A solid base for a powerful fragrance which is rendered addictive through its excessive character.

 

$3.89

Warranty Information

All sales are final, we are a perfume sampling company - letting you try perfume before you invest in a bottle. Unfortunately, we cannot refund any product that you do not like. If you are new to perfume or wanting to break out of wearing the same scent, try our starter sampler packs so that you can find the perfume that works for you.

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