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2017 IFF Speed Smelling™ Post Modern Collection - Bruno Jovanovic

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$3.89
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Perfume Description

IFF (International Flavors & Fragrances, Inc.) released their 2017 Speed Smelling Postmodern Collection. The Collection uses irony, a characteristic of the post-modern movement, breaking codes to better reconstruct them. This art of perfumery is mind-boggingly creative and the perfumers of IFF thrive on creative challenges. This is what inspired them to invent Speed Smelling, a scented variation on speed dating. Over the course of an hour, 14 perfumes have less than 7 minutes to seduce the most exacting of juries: the best fragrance editors and bloggers in France. Speed Smelling allows IFF perfumers to freely exercise their talents as olfactory artists, with no creative or budget constraints. Their creations must surprise, seduce, be acknowledged, but also remembered. This even allows perfumers to veer off beaten paths, cut loose and shake up the codes of their trade. 

It's a fur collar, overloaded with musk, worn by a woman from the past. This olfactory image was found by Bruno Jovanovic in a base created by IFF a long time ago, Tonquitone. Created to evoke Tonkin musk - a musk now eliminated from the perfumer's palette because of its now protected animal origin - this base brings together the animal note and the femininity. Through synthetic musks, recently invented molecules and vegetal musks, the perfumer reinterprets this historical composition to conjure a fur without hunting down endangered species.

Its imprint is brought back to life in the form of a Bellanone accord, a captive molecule developed by IFF, as beautiful as a skin musk, and LMR ambrette seed absolute, the only original musk of vegetal origin. Ambrette, which belongs to the hibiscus family, dispenses in its seeds, the full animality of a sexual flower. A note of cognac plays a part in this enveloping fur accord. It is sharply contrasted with a breath of fresh, ocean-like molecule: Maritima which calls to mind saline crystals caught in fur. The animal is back and one could say it's rather feminine.

 


2017 IFF Speed Smelling™ Post Modern Collection - Bruno Jovanovic

IFF (International Flavors & Fragrances, Inc.) released their 2017 Speed Smelling Postmodern Collection. The Collection uses irony, a characteristic of the post-modern movement, breaking codes to better reconstruct them. This art of perfumery is mind-boggingly creative and the perfumers of IFF thrive on creative challenges. This is what inspired them to invent Speed Smelling, a scented variation on speed dating. Over the course of an hour, 14 perfumes have less than 7 minutes to seduce the most exacting of juries: the best fragrance editors and bloggers in France. Speed Smelling allows IFF perfumers to freely exercise their talents as olfactory artists, with no creative or budget constraints. Their creations must surprise, seduce, be acknowledged, but also remembered. This even allows perfumers to veer off beaten paths, cut loose and shake up the codes of their trade. 

It's a fur collar, overloaded with musk, worn by a woman from the past. This olfactory image was found by Bruno Jovanovic in a base created by IFF a long time ago, Tonquitone. Created to evoke Tonkin musk - a musk now eliminated from the perfumer's palette because of its now protected animal origin - this base brings together the animal note and the femininity. Through synthetic musks, recently invented molecules and vegetal musks, the perfumer reinterprets this historical composition to conjure a fur without hunting down endangered species.

Its imprint is brought back to life in the form of a Bellanone accord, a captive molecule developed by IFF, as beautiful as a skin musk, and LMR ambrette seed absolute, the only original musk of vegetal origin. Ambrette, which belongs to the hibiscus family, dispenses in its seeds, the full animality of a sexual flower. A note of cognac plays a part in this enveloping fur accord. It is sharply contrasted with a breath of fresh, ocean-like molecule: Maritima which calls to mind saline crystals caught in fur. The animal is back and one could say it's rather feminine.

 

$3.89

Warranty Information

All sales are final, we are a perfume sampling company - letting you try perfume before you invest in a bottle. Unfortunately, we cannot refund any product that you do not like. If you are new to perfume or wanting to break out of wearing the same scent, try our starter sampler packs so that you can find the perfume that works for you.

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