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2017 IFF Speed Smelling™ Post Modern Collection - Loc Dong

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$3.89
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Perfume Description

IFF (International Flavors & Fragrances, Inc.) released their 2017 Speed Smelling Postmodern Collection. The Collection uses irony, a characteristic of the post-modern movement, breaking codes to better reconstruct them. This art of perfumery is mind-boggingly creative and the perfumers of IFF thrive on creative challenges. This is what inspired them to invent Speed Smelling, a scented variation on speed dating. Over the course of an hour, 14 perfumes have less than 7 minutes to seduce the most exacting of juries: the best fragrance editors and bloggers in France. Speed Smelling allows IFF perfumers to freely exercise their talents as olfactory artists, with no creative or budget constraints. Their creations must surprise, seduce, be acknowledged, but also remembered. This even allows perfumers to veer off beaten paths, cut loose and shake up the codes of their trade. 

Gluttony, greed, envy, sloth, lust, pride, wrath: it only takes a rapid soul-searching to see that the seven cardinal sins are easy to find in perfumery throughout its history to the present day. Loc Dong has created a concentrate of the sins of his craft and his industry. Each ingredient reflects a fault, or an abuse, observed here with a lenient smile. The aim is not to judge, but to have a collective laugh. And because the seven deadly sins were often a source of inspiration in art, this is about recycling and rerouting historical olfactory trends, in a particularly post-modern way. 

Each ingredient embodies one of the seven deadly sins. Gluttony - veltol overdose - supposed to snatch our youth-longing silly hearts. Sloth is represented by tobacco leaves absolute - the latest taboo. Lust is expressed through a promiscuous woman turned flower: tuberose, in its LMR absolute. Pride manifests itself as an excess of dihydromyrcenol, the molecule which stands for "oh-you-smell-so-clean-have-you-smelled-this- yes-thank-you-that's-enough", hygiene 80s style. Cosmofruit embodies modern envy, this Holy Grail of innovation that everyone chases. Wrath - a galbanum essence conveys fanaticism for an all-natural-life-style, igniting the fury of perfumers careful for their precious chemistry not be cast away. The only one left is Greed and this is what the IFF literature says: Last but not least, sin of all sins, the carnival of story-telling which sometimes has the perfumer read out absurd poetry, personified here by a mermaid absolute, 100% natural, handmade by Icelandic fishermen in a volcanic cloud. (Perhaps something was lost in the translation?)

 

 

 

 


2017 IFF Speed Smelling™ Post Modern Collection - Loc Dong

IFF (International Flavors & Fragrances, Inc.) released their 2017 Speed Smelling Postmodern Collection. The Collection uses irony, a characteristic of the post-modern movement, breaking codes to better reconstruct them. This art of perfumery is mind-boggingly creative and the perfumers of IFF thrive on creative challenges. This is what inspired them to invent Speed Smelling, a scented variation on speed dating. Over the course of an hour, 14 perfumes have less than 7 minutes to seduce the most exacting of juries: the best fragrance editors and bloggers in France. Speed Smelling allows IFF perfumers to freely exercise their talents as olfactory artists, with no creative or budget constraints. Their creations must surprise, seduce, be acknowledged, but also remembered. This even allows perfumers to veer off beaten paths, cut loose and shake up the codes of their trade. 

Gluttony, greed, envy, sloth, lust, pride, wrath: it only takes a rapid soul-searching to see that the seven cardinal sins are easy to find in perfumery throughout its history to the present day. Loc Dong has created a concentrate of the sins of his craft and his industry. Each ingredient reflects a fault, or an abuse, observed here with a lenient smile. The aim is not to judge, but to have a collective laugh. And because the seven deadly sins were often a source of inspiration in art, this is about recycling and rerouting historical olfactory trends, in a particularly post-modern way. 

Each ingredient embodies one of the seven deadly sins. Gluttony - veltol overdose - supposed to snatch our youth-longing silly hearts. Sloth is represented by tobacco leaves absolute - the latest taboo. Lust is expressed through a promiscuous woman turned flower: tuberose, in its LMR absolute. Pride manifests itself as an excess of dihydromyrcenol, the molecule which stands for "oh-you-smell-so-clean-have-you-smelled-this- yes-thank-you-that's-enough", hygiene 80s style. Cosmofruit embodies modern envy, this Holy Grail of innovation that everyone chases. Wrath - a galbanum essence conveys fanaticism for an all-natural-life-style, igniting the fury of perfumers careful for their precious chemistry not be cast away. The only one left is Greed and this is what the IFF literature says: Last but not least, sin of all sins, the carnival of story-telling which sometimes has the perfumer read out absurd poetry, personified here by a mermaid absolute, 100% natural, handmade by Icelandic fishermen in a volcanic cloud. (Perhaps something was lost in the translation?)

 

 

 

 

$3.89

Warranty Information

All sales are final, we are a perfume sampling company - letting you try perfume before you invest in a bottle. Unfortunately, we cannot refund any product that you do not like. If you are new to perfume or wanting to break out of wearing the same scent, try our starter sampler packs so that you can find the perfume that works for you.

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