2017 IFF Speed Smelling™ Post Modern Collection - Nicolas Beaulieu

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All sales are final, we are a perfume sampling company - letting you try perfume…


All sales are final, we are a perfume sampling company - letting you try perfume before you invest in a bottle. Unfortunately, we cannot refund any product that you do not like. If you are new to perfume or wanting to break out of wearing the same scent, try our starter sampler packs so that you can find the perfume that works for you.


IFF (International Flavors & Fragrances, Inc.) released their 2017 Speed Smelling Postmodern Collection. The Collection uses irony, a characteristic of the post-modern movement, breaking codes to better reconstruct them. This art of perfumery is mind-boggingly creative and the perfumers of IFF thrive on creative challenges. This is what inspired them to invent Speed Smelling, a scented variation on speed dating. Over the course of an hour, 14 perfumes have less than 7 minutes to seduce the most exacting of juries: the best fragrance editors and bloggers in France. Speed Smelling allows IFF perfumers to freely exercise their talents as olfactory artists, with no creative or budget constraints. Their creations must surprise, seduce, be acknowledged, but also remembered. This even allows perfumers to veer off beaten paths, cut loose and shake up the codes of their trade. 

At the heart of this modernization endeavor is a base created by IFF in the last century called Epicene Gamma. Although it was originally considered unisex, in the 1980s it acquired a masculine identity since it was a key success factor in many major men's fragrances. Epicene Gamma is spicy, leathery and also slightly green. In his interpretation, Nicolas Beaulieu amplified this contrast by playing a fresh spice card, which is a recurring demand for masculine fragrances. In the heart of the fragrance nutmeg and clary sage - LMR quality - are preserved, keeping in line with the original composition. Modifications mainly take place in the base, ridding it of its slightly old-fashioned nitromusks, and making room for a cocktail of modern musks such as Ambertonic and Sinfonide from IFF laboratories. Isolbutyl quinoline with its leathery and green pepper notes, is replaced by an accord which fuses the grand new Saffiano - evoking distressed leather - and the aromatic natural lentisque. Eugenol, famous for its dated clove effect, is updated by Madagascar LMR black pepper. 




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