2017 IFF Speed Smelling™ Post Modern Collection - Sophie Labbe

(No reviews yet) Write a Review
Add to Cart






allow 1-2 business days for shipping, this is not when the product will arrive


All sales are final, we are a perfume sampling company - letting you try perfume…


All sales are final, we are a perfume sampling company - letting you try perfume before you invest in a bottle. Unfortunately, we cannot refund any product that you do not like. If you are new to perfume or wanting to break out of wearing the same scent, try our starter sampler packs so that you can find the perfume that works for you.


IFF (International Flavors & Fragrances, Inc.) released their 2017 Speed Smelling Postmodern Collection. The Collection uses irony, a characteristic of the post-modern movement, breaking codes to better reconstruct them. This art of perfumery is mind-boggingly creative and the perfumers of IFF thrive on creative challenges. This is what inspired them to invent Speed Smelling, a scented variation on speed dating. Over the course of an hour, 14 perfumes have less than 7 minutes to seduce the most exacting of juries: the best fragrance editors and bloggers in France. Speed Smelling allows IFF perfumers to freely exercise their talents as olfactory artists, with no creative or budget constraints. Their creations must surprise, seduce, be acknowledged, but also remembered. This even allows perfumers to veer off beaten paths, cut loose and shake up the codes of their trade. 

A perfume history blockbuster, Eau de Cologne - born in Italy but made popular in Germany - passes the test of time without the slightest diminishing of its success. The structure of hesperidic fruits and aromatic herbs and spices has become an olfactive family. Reinterpreting Eau de Cologne is no small task but Sophie Labbe unashamedly takes down the structure, in a stylistic exercise, with one constraint - eliminating Hesperides!

For a long time, Eau de Cologne has been associated with freshness, being correlated with citrus fruits. However, in the land of 2.0, Cologne is made without them. To preserve its strength, the perfumer compensates for the absence of citrus by spices such as ginger, a particular ginger oil fresh by LMR, selected for its freshly grated rhizome effect. Coriander seed essence, very complex, replaces bergamot with its spicy, woody and aromatic notes. Bitter notes can also be found with gentian absolute MD LMR. Peppery notes of pink pepper and powerful elemi come together to impart a peppery citrus presence. This Cologne also caters to the demands of our times: long-lastingness. Musks extend its sillage, Ambroxan, Ambertonic, Sinfonide among others, as well as a vetiver heart LMR which creates a chypre dry down. The result is a lasting freshness, a beautiful oxymoron of today.


Customers Also Viewed