Boy Smells Violet Ends is a new unisex amber spicy fragrance. Matthew Herman, creater and co-founder of Boy Smells, notes: "Violet is such a beautiful scent — but it usually has more feminine associations." In this fragrance, violet is at the heart, but it has black tea, tobacco leaf, incense, and orris in it, too. It also features a little bit of leather, some white birch — and bergamot and a little bit of pepper at the top. "It takes something very, very, very beautiful, and makes it very, very, very moody — and I think that we all have that spectrum in us," Herman says, "and we don't have to compartmentalize our sweet sides and our moodier, more introspective sides." In summary, it's described as "beautiful with an edge."
Violet Ends moves forward by closing the doors on anything that doesn’t serve it. In order to thrive and flourish, we must dispose of toxic relationships, even the ones we have with ourselves. Some forms of destruction are good, but only if it means room to grow. It is an amber spicy fragrance that launched in 2021 and was created by Jerome Epinette. Violet Ends features top notes of rhubarb, bergamot, black pepper and violet; middle notes of black tea, tobacco leaves, incense and orris; and base notes of white birch, tanned leather and smoked papyrus. It is a Parfum de Cologne.
Boy Smells' Cologne de Parfum line launched after the success of their candle line. Each of the fragrances take notes often considered masculine or feminine and blends them in ways that makes them complement each other and expands them into something more. Boy Smells has always played with contrast of gender but also the juxtaposition of dissimilar notes, taking things that should be dissonant and making them harmonious. Historically, fragrances have been strictly “for men” and “for women,” with everything from the campaigns to the bottles and the scents themselves being created within the strict confines of traditional gender roles. And while the past decade has seen brands evolving beyond gendering their scents, shirking the idea altogether and deeming its fragrances “genderless,” Boy Smells is taking a slightly different route. With the arrival of Cologne de Parfum, Boy Smells aims to embrace all parts of the gender spectrum with a phrase it coined, “genderful.”
“To consider something to be genderful, I always have to have a balance of the masculine and feminine,” explains Herman. “Gone are the days of, ‘Oh, buy this fragrance and you’re going to attract a really beautiful woman,’ or ‘Buy this fragrance and you’ll have a sports car,’” explains Herman. “We really want to create scents that mix masculine and feminine together, that are as complex and layered as the identities of our customers and reflect modern identity through olfactive structures.” The fragrances from any brand can be worn by anyone, no matter how they identify, and interpreted however the wearer chooses.
“As a queer person who grew up in the ’90s, I’m still [peeling away] the layers of the onion of what my identity would have been if I had grown up in a more progressive time,” explains Herman. “Boy Smells is a little bit of a love letter to a version of myself who could have grown up as a teenager today, when there’s just so much more representation of gender fluidity and queer representation. I strongly believe identity is not a destination, but a playground where you can take a lot of different paths and explore quite a lot.”
Boy Smells Violet Ends Reviews
From Fragrantica: With a touch of opposites colliding, Violet Ends slooooowly became one of my favorites from this selection. I loved the top notes of rhubarb and black pepper. The rhubarb note comes across brilliantly while remaining just a facet of the fragrance followed by a photorealistic violet (leaves and all). It is soon supported by a ton of orris with the unique note of smoked papyrus (which I love blended with violet, so YAY!). I didn’t smell any birch but it’s not a note I know well (although I do know the general, realistic scent of birch sap and birch leaves and birch wood from being surrounded by them)...I think it was more of a passing top note that I didn’t notice. That violet is supported with a lot of leather, making Violet Ends remind me of Smell Bent Violet Tendencies from the 2000s. The violet in Violet Ends is accurately described by the fragrance’s name: violet ends pretty quickly in this fragrance. It gets swallowed by the heaviness of orris, incense, leather and papyrus. Violet comes and goes, you may get a passing touch of violet every so often in the 4-6 hours this sits nicely on skin. After hour 3, Violet Ends becomes a softer skin scent.
From Editorialist.com: One of the more feminine-leaning scents in the bunch, Violet Ends is a beautiful fragrance whether you’re a floral person or not. Its violet notes are balanced by the hints of black tea, tobacco leaf, and pepper, giving it a very contemporary, almost edgy quality that’s super enticing. I imagine myself wearing this with a short little slip dress, strappy minimalist sandals, and that cute Bottega Veneta pouch come warmer weather.