The very first "original" Love's Baby Soft was made by Menley & James in 1975. It is perhaps the most feminine of all feminine products to be made. From the mid-70s to the mid-90s, this fragrance was "it" for girls who had reached a certain age. Those not a little girl anymore but not yet a teenager. It smelled like baby powder and scented dolls and was easy to find and very reasonably priced. In its own odd way, it said "Womanhood". It features top notes of syringa, aldehyde, lemon, lavender and rosewood; middle notes of heliotrope, lilac, rose, lily of the valley, orchid and carnation; and base notes of vanilla, benzoin, sandalwood and musk.
In 1980, Chattem took over "Love's" and made Love's Baby Soft the focus of their product line, targeting preteen girls. The Chattem version was the most popular. In 1985 or 1986, Mem took over Love's products and made them until at least the early 1990s. I believe there was a time that the fragrance was not made. In 2008 Dana took over the brand but changed the formula while discontinuing some of the other fragrances in the line - Soft Musk, Rain Scent and Musky Jasmin (my personal favorite!). They introduced some new fragrances which are listed on our site as well.
Love's Baby Soft is our youth. This powdery fragrance defined the 1970s for young girls and women. With it’s combination of lavender and vanilla it actually had a masculine fougere note at the heart of its girliness. It seemed as though everyone wore it and I dare you not to remember a special time, place or boy when you try it again!
It has gone through many reformulations and this is the current cologne that is for sale which is distributed by Dana Classics.
Dana Classic Fragrances