From Ideo Parfumeurs website: Designed in Beirut-Lebanon, Ideo Parfumeurs builds on the city's unique creative energy and beautiful contradictions to propose elegant yet rebellious fragrances. Located at the center of the Mediterranean, Beirut is a gateway for influences from all of the Middle East, Europe, Africa and Asia. This cultural melting pot, in addition to the city's many contradictions are at the core of what attracted Ideo Parfumeurs to Beirut:
Antoine and Ludmila are the owners of Ideo. Ludmilla who is originally from Algeria, was spotted in Paris by a leading perfumer as a “nose”; someone with a natural talent to identify and mix fragrances. She focused her training on strengthening her natural perfume creation talent, until becoming a master perfumer herself. Antoine was born in Lebanon and has in his personal story the soul of many beautiful destinations. From Syria, to Egypt, France, Italy, Greece or Lebanon, he knows how to recreate the emotions and legends of these Mediterranean destinations.
The name Ideo comes from a contraction of the French words IDEAL OLFACTIF – the olfactory excellence that they strive to reach as perfumers. They had the world launch of their line at Liberty in London in April 2016.
From the description of Malika’s Temptation on their website - Queen Malika tricked and captured her seamstress’ beautiful younger brother. The vanilla, labdanum and oud notes invade the room, capturing the senses of her prisoner. His body tries to escape. It fails; he just fell madly in love. Queen Malika closes the door, and walks slowly towards the young man. She won again. Malika’s Temptation is an eau de parfum, edp.
Azzi Glasser (The Perfumer's Story)