From Ideo Parfumeurs website: Designed in Beirut-Lebanon, Ideo Parfumeurs builds on the city's unique creative energy and beautiful contradictions to propose elegant yet rebellious fragrances. Located at the center of the Mediterranean, Beirut is a gateway for influences from all of the Middle East, Europe, Africa and Asia. This cultural melting pot, in addition to the city's many contradictions are at the core of what attracted Ideo Parfumeurs to Beirut:
Antoine and Ludmila are the owners of Ideo. Ludmilla who is originally from Algeria, was spotted in Paris by a leading perfumer as a “nose”; someone with a natural talent to identify and mix fragrances. She focused her training on strengthening her natural perfume creation talent, until becoming a master perfumer herself. Antoine was born in Lebanon and has in his personal story the soul of many beautiful destinations. From Syria, to Egypt, France, Italy, Greece or Lebanon, he knows how to recreate the emotions and legends of these Mediterranean destinations.
The name Ideo comes from a contraction of the French words IDEAL OLFACTIF – the olfactory excellence that they strive to reach as perfumers. They had the world launch of their line at Liberty in London in April 2016.
From the description of Prison Blues on their website - Inside a tent in the desert, Khan is sitting on his Kilim, a rugged sabre on his knees. A woman serves his cardamom rice. The young man smiles, but his thoughts are elsewhere. He remembers his daring escape from the palace of the governor. At regular times, the incense blended with the agarwood walls. The aromas diffused in the air, and mixed with the patchouli and geranium radiating from the clothes of the governor’s wife. She often watched him from a small pit in her maid’s room. Khan escaped, but he somehow misses the aromas of his luxurious prison. Prison Blues is an eau de parfum, edp.
Azzi Glasser (The Perfumer's Story)