Jo Malone has released their annual limited-edition Brit collection for 2023. Entitled "The Highlands", this collection is inspired by the untamed beauty of the Scottish Highlands and features four scents that explore vivid landscapes of rugged highlands, misty moors, crumbling castles and mysterious lochs. Celine Roux, global director of fragrance of Jo Malone, stated that often when we think of the British countryside, we think of something that’s a bit more orderly, a bit more groomed. But with the Scottish Highlands, nature runs wild in such a dramatic way. Jo Malone really wanted to embrace this with their collection and the idea that however much you may try to control nature, when left to its own devices, it just takes over.
For Highland Heather, perfumer Marie Salamagne uncovered a love for an iconic flower of Scotland. She said she was fascinated by how heather turns whole hillsides purple when in bloom, attracting bees that make the most prized honey. Heather offers aromatic, woody notes, as well as fresh florals, both of which are represented in Jo Malone's heather accord. To this, cypress and vetiver were added for naturality and amber for sensuality. Towards the end of the development, English lavender was blended to really emphasize that purple, aromatic appeal so beloved by the bees.
Inspired by a morning haze across the Highlands that fades to reveal a wilderness blanketed by swathes of heather. An amethyst vision captured in a woody scent that's enhanced with English lavender, freshened by cypress and grounded in sensual amber. Highland Heather is a cologne.
JO MALONE HIGHLAND HEATHER REVIEWS
Sephora: Reminds me of Scotland - I bought this after smelling all four Highland perfumes at Jo Malone and decided on this one because it reminds me the most of Scotland. It reminded me of the crisp, fresh air there. When you first spray it, it does come across as masculine but dries down to a citrus, woody, slightly floral (heather) scent. It has lasting quality.