This year's limited edition Jo Malone Collection was inspired by the romance of the English countryside meadows. Céline Roux, Head of Fragrance Development for Jo Malone, and Mathilde Bijaoui, Master Perfumer, teamed up to work on this project. They focused on grains of wheat, oats, barley and rye, and paired them with complementing wild flowers.
Mathilde Bijaoui stated that primroses are joyful yellow flowers, so she used corn, coconut and mimosa to enhance that rich and hazy solar effect. For a smoky warmth she added rye, which has a spicy hint of vanilla and a real earthiness to it.
Primrose & Rye is a sunny blend of primrose, golden corn, coconut, mimosa, rye and vanilla. It is a cologne.