This listing is for an unboxed 1/8 oz. bottle of Jovan Modern Flowers Essence. All of my Jovan products come from Chicago warehouse finds or overstock purchases of product and none have been used. Warehouse fragrances a lot of the time are some of the best stored and I did test the fragrance and it is gorgeous.
Modern Flowers was part of a set of four fragrances called the Classic Florals that also included Lily of the Valley, Oriental Flowers and Lilac. Offer a young girl flowers and she'll want the whole arrangement. Soft-petalled Lily of the Valley for shy dreamy days. Wet, fresh-faced Lilac for wide-eyed innocent days. Full-bodied Modern Flowers for bright, sunshiny days. Oriental Flowers for when she's feeling sultry. Each ones come in an Eau de Cologne Spray mist as pretty as it is fragrant. The matching essences were added to the line later.
Modern Flowers. A full bodies, rich and projecting floral blend of the contemporary and the classic for the woman who's both. A fragrance that distinctively sets you apart as exciting. Up to the moment. And elegant.
The New York Times Magazine, 1974:
Modern Flowers, a sophisticated and exciting blend of fresh blossoms.
Modern Flowers has been discontinued. I'm not sure when but I see that Jovan had "The Classic Florals" as a Word Mark from 4/27/76 until 09/21/82.