RETRO - Jovan Belle de Jovan Perfume
Year Introduced: 1976 - Feminine
Notes: Top notes of carnation and violet; middle notes of Bulgarian rose, Italian orange blossom, French jasmine and Florentine iris; and a base note of East Indian sandalwood
The box reads:
The legend of Belle de Jovan. Perhaps the world's most beautiful perfume. A sensual blend of the most precious flowers. Wear it for him before someone else does.
From an ad in New York Magazine, 1976:
Introducing Belle de Jovan Perfume. Open. Apply. Experience. Savor. Whisper. Touch. Caress. Stroke. Kiss. Legend tells us that a wealthy prince once challenged the master perfumers of Jovan to create the world's most beautiful perfume for his cherished princess. "Use only the most precious flowers,” he advised, “for she must experience the greatness of my gift." Belle de Jovan is that very fragrance. A sensual, long-lasting blend of French jasmine, Bulgarian roses, Italian orange blossoms, East Indian sandalwood, Florentine iris and other precious flowers. A fragrance treasure to be given by every man who has ever cherished a woman. And to be worn by every woman who desires to be cherished. Available in perfume and cologne spray mist. Wear it for him. Before someone else does.
Belle de Jovan has been discontinued. I'm not sure what year it was discontinued but I know it was still being sold in 1986.
We are decanting out of an unopened, boxed original bottle of the perfume version of this fragrance, Reorder JF-91.