Dior Dior-Dior is a chypre floral fragrance with an animalic edge created by the legend Edmond Roudnitska. This came out just four years after Diorella and for some reason was a commercial flop resulting in its discontinuation. And its quite a shame, as this was a gorgeous crisp floral over woodsy, mossy and animalic notes.

Dior-Dior came out just when perfume marketing was really taking off and according to Edmond Roudnitska this resulted in an: "olfactive cacophony, a lowering of quality and debasement of creativity. The choice of a perfume can only rest on the competence acquired by education of olfactive taste, by intelligent curiosity and by a desire to understand the WHY and the HOW of perfume. Instead, the public was given inexactitudes and banalities. The proper role of publicity is to assist in the formation of connoisseurs, who are the only worthwhile propagandists for perfume, and it is up to the perfumers to enlighten, orient and direct the publicity agents."

According to Now Smell This, "Dior-Dior is refreshing and angular, full of lively springtime, but not sheer or one-dimensional. It smells like a real perfume — a fascinating mix of textures and sensations. The tingle of jasmine and narcissus, the almost tannic green notes, the fuzzy, earthiness of wood-softened moss, and the shock of civet keep my nose glued to my arm."

This is the original parfum version of the fragrance.