RETRO - Jovan Lady Cologne Concentrate
Year Introduced: 1983 - Feminine
Notes: Top notes of aldehydes, peach, fruity notes, green notes and citrus; middle notes of Damascena rose, orris, violet, carnation, heliotrope, tuberose, gardenia, orange blossom, jasmine, lily of the valley and rose de mai; and base notes of cedar, benzoin, vanilla, balsam, oakmoss, sandalwood, musk, amber and patchouli
Lady was introduced in 1983 along with Gambler, inspired by songs made popular by Kenny Rogers.
From an advertisement:
Millions of people have loved the song, now the song and the fragrance are united in Lady by Jovan. Here is a fragrance that lovingly expresses the same tenderness and emotion evoked by that song. Romantic and fragile, gentle as a lover’s embrace. Its soft spoken elegance whispers the fine composition of orange blossom and peach, warm jasmine, muguet, rose de mai and chypre.
It is classified as a floral-woody aldehyde fragrance with a fruity aldehydic top, a rosy floral middle, and a sensual balsamic base.
A 1983 ad read:
Lady Cologne from Jovan. Now, love and romance are captured in a sweet fragrance. It only takes one drop to see why it's the favorite of many women.
Jovan sponsored a tour in 1983 for Kenny Rogers who performed with Crystal Gayle and comedian Lonnie Shorr.
Lady has been discontinued I believe sometime in the later 1980s.
We are decanting from an unopened, boxed original bottle of the cologne concentrate version of this fragrance, Reorder JF-1817.