RETRO - Jovan VSP Cologne
Year Introduced: 1973 - Feminine
Notes: Top notes of aldehydes, bergamot, green accord and peach; middle notes of hyacinth, ylang-ylang, rose, jasmine, lily of the valley, orris root, lilac and carnation; and base notes of sage, balsam, sandalwood, oakmoss, musk, cedar, incense and cistus
VSP is a Very Special Perfume. It is a seductive floral that makes a beautiful statement that lasts and lasts. Firmenich classifies it as "green - animal - powdery - flowery."
Nancy Hayden, a nose for Jovan stated: “We began thinking about VSP almost two years ago. We studied some of the great perfumes of the world - Joy, Shalimar, Bal a Versailles and L’Air du Temps - which are classics, because we wanted ours to be on a par with them. We wanted a quality perfume with a warm floral scent at a medium price." Since there are about 65 elements in the fragrance including jasmine, rose, hyacinth, sage, orris root, balsam and ylang ylang, Nancy and others spent months testing combinations formulated at the firm’s plant in Bensenville. “We wanted to offer a one third ounce of perfume at $5 because so many women have never been able to try quality perfume because they couldn’t afford it. Americans tend to buy cologne and toilet water rather than perfume because they’re more reasonable.”
Palm Beach Daily News. 1973:
The manufacturer says a new perfume captures the delicate sensuality of real flowers in a passion-compelling fragrance. Jovan, the perfume house, calls it very special perfume” - VSP, for short. The manufacturer also says “The woman who wants real romance will find VSP’s flower power a heady blend of shyness and sensuality.
A new fragrance on the American scene now is well-named Very Special Perfume by Jovan of Chicago. Made from natural oils of freshly pressed flowers, it is known — with the American passion for initials — as VSP.
You choose VSP, very special perfume. Innocently floral on the surface, simmering with passion underneath.
The box reads:
Very special perfume. Especially sensual. And very seductive. Created for someone very special. Open the bottle and you'll sense its powers. It's like standing in the center of a beautiful summer garden. Where you don't pick the flowers, they pick you.
It seems that VSP was discontinued sometime around 1984.
We are decanting out of an unopened, boxed original bottle of the cologne version of this fragrance.