Revlon Charlie Concentrated Perfume Oil
Year Introduced: 1973 - Feminine
Notes: Top notes of citrus, bergamot, hyacinth, green leaf, tarragon, peach and aldehydes; middle notes of cyclamen, carnation, orris root, lily of the valley, jasmine and rose; and base notes of sandalwood, musk, vanilla, oakmoss and cedar.
Charlie is classified as a floral-aldehyde fragrance and was named after company founder Charles Revson.
It was the 1974 winner of a FiFi award for Women's Fragrance of the Year - Luxe.
Charlie revolutionized fragrance advertising. Revlon's in-house Creative Workshop created the hugely popular campaign, featuring model Shelley Hack as the "Charlie girl", an independent, employed female who purchased her own fragrance. In its first year on the market, Charlie sold more than $10 million worth of product. Charlie’s advertising became an empowering message for women across the U.S. and convinced women not only to buy the scent for themselves but to wear it daily instead of saving it for special events. It was one of a number of fragrances that were designed and driven by their advertising campaign and marketing strategists to appeal to the new, liberated woman.
From one of their ads:
"Charlie’s a gorgeous, sexy-young smell. And full of surprises. Just like you. If you haven’t met Charlie yet, what are you waiting for?"
Their jingle was:
Interesting to note, is that Charlie is part of the Smithsonian's collection of cosmetics and personal care products displayed at the National Museum of American History.
Charlie is still available for purchase but has been reformulated since its release.
This is the original perfume version of the fragrance.
