The vintage ad of a proud snowman donning a top hat, smoking a pipe, holding a bottle of Lanvin Pretexte in one hand and a broom with a bright yellow Pretexte flag in the other, is so perfect for this fragrance! Is that a background of Vieux Quebec I see?? Hey there, I SSAAAAAAAAAAAAAYYYYYYYYYY!!!!!!!!!!!!!!! Pretexte is my opinion of what the ultimate unisex fragrance should smell like. You can’t pin it down and define it, or confine it. Pretexte is an atmospheric mood scent; it is the smell of an old and abandoned house, freshly dampened from the rain. No mothballs or mold here because it’s the smell of the rain from outside coming in through an open window. In the background is a powdery specter reminding me of my vintage ‘90s Guerlain L’Heure Bleue, when I discovered L’Heure Bleue and swooned. *sobs* Need I say more??????? They don’t make them like they used to. This Lanvin is a work of genius.