Our Rumeur extrait came from a more than 50-year-old set of extraits that were part of an old stock find from a perfume store.
Created by Lanvin in-house perfumer Andre Fraysse and launched in 1934, Rumeur was intended primarily for furs. It is a fruity chypre fragrance that features top notes of aldehydes, bergamot, peach and plum; middle notes of nutmeg, cardamom, cloves and jasmine; and base notes of green leaves, civet, tobacco, vanilla, leather, patchouli, sandalwood, oakmoss and vetiver.
Rumeur was discontinued around 1971.
From an article in the Ottawa Citizen from 1961, it was noted that Andre Fraysse had been with the firm for 35 years and that the secret formula to Lanvin perfumes was known only to him and the company president. Copies of the formulas were stored in a sealed envelope in a bank vault. Each individual perfume contained a mixture of at least 50 different ingredients and when Fraysse died, instructions for making the perfumes would be given to his successor. Fraysse began working with Lanvin in 1925 and was then an unknown. He created their first fragrance, My Sin and Crescendo was the first new fragrance to be launched since 1937. Legendary perfumer Edmond Roudnitska had once said that he considered Fraysse to be the best perfumer of them all.