Jo Malone, the perfumer behind the Jo Loves brand, has collaborated with Zara on another collection of eight fragrances called the Vibrant Cities Collection featuring fragrances inspired by fashion-forward cities. This particular collection was inspired by her desire to travel during this last year, which at one point we weren’t physically able to do, so Malone used scent as an escape. “This collection takes its inspiration from our return to the pioneering spirit of travel and the discovery of the vibrancy of life again,” said Malone in a press release.
Fashionably London is part of the eight fragrance Vibrant Cities Collection that launched in 2021. “Its soulful heartbeat always plays its own song.” — Jo Malone CBE, founder of Jo Loves. With notes of bergamot, rose and musk. Fashionably London is an eau de parfum, edp.
Zara x Jo Loves Fashionably London Reviews
Refinery29: Musky, hypnotic and seriously lingering, this does a great job at evoking heady nights in the capital. My biggest issue with fragrances is that the scent is only there for a fleeting moment on the skin but something about this oil-packed formula (bergamot oil, rose oil and geranium oil) unfurls slowly throughout the day. I usually go for something a little sweeter day to day, so this will be one for the evenings to pack a bit more of a punch.
Fragrantica: Part of me didn't want to review this fragrance to not let the cat out the bag... It's fantastic. It's a sophisticated fresh rose, and manages to be exactly as the name states - fashionable. Not immature, not too mature, just... perfect. It is strong but not cloying, and definitely smells luxurious. Long longevity, strong sillage. Zara, don't you ever even think about discontinuing this!!!!
