Jo Malone, the perfumer behind the Jo Loves brand, did a ground-breaking collaboration with Zara with the Emotions line. Jo’s Rhubarb is the first to contain her name, and takes this teatime treat in a whole new direction. Leave all thoughts of boiled sweets and syrupy puddings, this rhubarb has a bite and a tenacity that is perfect for the year to come. Jo has never been afraid to combine the unexpected, and this latest fragrance is testament to that conviction.
Jo’s Rhubarb celebrates the central ingredient by focusing on its surroundings. It opens with a beautiful red rhubarb accord but, almost immediately, a wonderfully earthy vetiver adds that evocative homegrown scent. In the background there’s a whisper of rose that provides a berry-like quality but a dry cedarwood adds a note of elegance that perfectly straddles the unisex divide. As the fragrance develops, the rhubarb starts to exhibit its tart green quality - slightly underripe - and a smoothing musk adds a sun-warmed skin scent. Malone says: "This delicious scent is sculptured on a base of grey vetiver, with bold strong pinstripes of red and green rhubarb - memorable and delicious. The fragrance reveals notes of grapefruit, rhubarb, vetiver and musk."
Jo's Rhubarb is an eau de parfum, edp.