Burberry London Her was launched in 2018, created by Francis Kurkdjian. Inspired by the the City of London, "It is made for those women who feel Londoners at heart." Kurkdjian has made a fruity floral gourmand. Notes strawberry, raspberry, blackberry, sour cherry, black currant, mandarin orange, lemon, violet, jasmine, musk, vanilla, oakmoss, cashmeran, woods, amber and patchouli. Kurkdjian - "Her Eau de Parfum by Burberry is unique because it is a memorable signature. To achieve that, you need a strong accord, an olfactory story that translates your vision. The combination of these sunburst berries and British spirit blended with the ambery musky accord brings this very unique signature. You can immediately recognize when someone is wearing it. It is a signature scent."
This is the edp, eau de parfum, the pink bottle.
Fragrantica - "There are many words to describe this, but you only need one: yum. The smell sticks in the back of your nose, begging to become food. I'd love to have a dessert that tastes the way this smells. This is ALMOST like Ikea's berry cheesecake, without the cheesecake part and just the berries, if you know what I mean. Or better yet, it's like strawberry Campino's!! That's the perfect food equivalent. It's a kind of powdery, sweet, tart and subtle berry, plus slight metallicness and burnt sugar. It's surprisingly mouth-watering."
Fragrantica - "This is BR540 + strawberry. I would get this over 540 any day, its a dupe but for less money. Either way a beautiful, feminine scent, sweet and fizzy, light and happy in spirit."
Fragrantica - "The strawberry note just stands out on my skin in a good way. I never grow tired of smelling it. I don't think my nose can pick out any other individual fruity notes, but I think it's all blended well and those notes compliment the strawberry. Her is such a pleasant everyday feminine fragrance that works in all seasons."