Perfume Info

 How and Where to Apply Perfume

  • Scent clings best to the areas on your skin where blood flow is the strongest (pulse points):  to the inside of your wrists, neck, behind your ears, between your breasts, and inside your elbows. 
  • Never spray and rub your wrists together as it creates a slight heat that causes the top notes to dissipate quicker.  It is fine to spray one wrist and touch it to the other wrist.
  • For a more subtle overall perfuming, spray your perfume in the air and then walk through it.

How to Make the Scent Last Longer

  • Applying body lotion/cream or petroleum jelly to areas where you will be applying perfume will give the scent something to cling to.
  • Apply perfume immediately after your shower, as open pores and warm skin will soak up the scent.  Make sure to use an unscented soap. 
  • Layering your fragrance will help make your scent last longer.  If the scent you use has a matching bath gel, cream or powder, those can be used before you apply the actual fragrance.

How to Store Perfume

Extreme heat and direct sunlight can break down the components of most fragrances so keep all fragrances in a cool dry area away from windows.  Perfume should be stored at room temperature out of direct sunlight and away from extreme temperature changes.

Interesting to Note

  • As we get older, our skin reacts differently to scent so that a favorite perfume may not smell the same.  Since our sense of smell diminishes, it is more difficult to know if we are wearing too much fragrance.  Less is more, so keep that in mind, especially in the office!
  • At any age, you may not be aware of your fragrance at some point after you have applied it. That doesn’t mean that someone else can’t smell it. After a period of smelling anything, you become used to it and can’t smell it.
  • Fragrance can smell different on someone else than it smells on you. This can be due to body chemistry, skin type, diet, medication, lifestyle, stress and environment.

Fragrance Notes

Perfume is often described as having three notes (top, middle and base) in a pyramid form.  However, a lot of contemporary fragrances do not adhere to this pyramid style so the fragrance will not necessarily develop in this way.   According to the pyramid, the notes unfold over time, with the immediate impression of the top note leading to the deeper middle notes, and the base notes gradually appearing as the final stage. 

  • Top notes: The scents that are perceived immediately on application of a perfume. Top notes consist of small, light molecules that evaporate quickly. They provide the initial impression of the fragrance and are often citrus. They are also called the head notes and usually last about five minutes.
  • Middle notes: The scent of a perfume that emerges after the top notes fade. The middle notes form the main part of the fragrance. Lavender and rose scents are typical middle notes. They are also called the heart notes and last about 10 to 60 minutes.
  • Base notes:  The scent of a perfume that appears after the middle notes have started to go away. The base and middle notes together are the main theme of a perfume. Base notes bring depth and solidity to a perfume and consist of large, heavy molecules that evaporate slowly. These usually come out an hour or more after applying the fragrance. Common base notes are sandalwood, musk and patchouli.

Concentration Levels

  • Perfume Extract - extrait, parfum or pure perfume: 15-40% aromatic compounds.
  • Esprit de Parfum (esdp): 15-30% aromatic compounds.  This is an uncommon concentration that falls in between eau de parfum and perfume.   
  • Eau de Parfum (edp): Parfum de Toilette (pdt): 10-20% aromatic compounds.
  • Eau de Toilette (edt):  5-15% aromatic compounds.
  • Eau de Cologne (edc): 3-8% aromatic compounds.


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