Divine is a French niche perfume company located in Dinard, France on the northern coast of Brittany. Dinard is a Summer beach resort town where Saint Michel island is located. The house was founded by Yvon Mouchel in 1986 when he created his first fragrance, Divine. It was sold in a tiny shop were people fell in love with it and through word of mouth, people all over the world have discovered this fragrance. Divine is a gorgeous fruity chypre which opens with the scent of peaches lightly spiced with coriander and mixed with a bouquet of gardenia, tubereuse des Indes and May rose. All of this rests on a sensual base of oak moss, musk, vanilla and spice. Spectacular!!
His best-selling men's fragrance is L'Homme Sage (The Wise Man) which is an incredible scent for men (and women!) which features top notes of saffron, mandarin, cardamom and lychee; middle notes of balm and aromatic woods including gaiac and cedar, lightened with everlasting flowers and patchouli; and base notes of oak moss, amber and incense.
Mouchel views perfumery as art and does not follow advertising or marketing trends instead choosing to create timeless fragrances using the highest quality of raw materials. He is involved in every aspect of his business including working in one of his shops in Saint Malo on Saturday afternoons.
It would be 14 years until he released another fragrance. In 2000 he released L'Infante. This was followed in 2002 by L'Homme de Couer, 2004 by L'ame Soeur, 2005 by L'Homme Sage, 2006 by L'inspiratrice, 2008 by L'etre Aime and his latest creation Eau Divine in 2009. The fragrances were made in collaboration with perfumers Yann Vasnier and Richard Ibanez. They are available through the Divine website, in boutiques located in France and through LuckyScent in the United States.
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