Fendi Prima Terra launched in 2024 as part of a new collection of seven fragrances celebrating the 100th anniversary of Fendi coming in 2025. It celebrates the stories of the women who have shaped the Fendi brand and the Italian fashion industry. Fendi Prima Terra was created by Quentin Bisch and inspired by the childhood home of Karl Lagerfeld's great successor, British designer Kim Jones. Notes of rosemary, moss and tangerine. Fendi Prima Terra is an EDP, eau de parfum.
From the brand -
"A stormy rainfall on warm earth and the fragrant trail of an Eau de Cologne.Prima Terra, one’s homeland. Southern and Eastern Africa, where Kim Jones spent much of his childhood, where landscapes mingle with impressions, scents with expressions. A chapter of his life that remains an eternal source of inspiration. 'When we created the fragrance, my desire was to bring together all the scents that made up this chapter of my life: my youth in Africa.' – Kim Jones
"The natural painting of an open-air existence. A soil, powerful and rich after a storm, mingles with tangerine from Calabria and Sicily, with rosemary from Tunisia and Morocco, while oak moss brings warmth and consistency, woody and leathery. A fresh cologne by master perfumer Quentin Bisch inspired by a full, luxuriant nature, both strong and wild. A century after Adele Casagrande and Edoardo Fendi opened their fur and leather workshop in Rome, the family’s third and fourth generation weave stories of their secret gardens in their storied medium – the finest raw materials."
Fragrantica - "This was the most unique of the line. Great for warmer weather. Long lasting and like nothing I own. I’d generally steer clear of an earth note—but here it’s intriguing. I sniffed it all day and the next, which is when I knew I needed to buy. Dries down beautifully like fresh scented skin. The earthiness stays as does the citrus.:
