This limited edition fragrance is made for FLÓÐ, a spatial scent, sound and light sculpture by Jón “Jónsi” Þór Birgisson. His main inspiration is the ocean, this ominous and mysterious force playing a central part in our lives. It’s basically about “the big wave,” a wave that takes us all and destroys everything in its path. The effects of climate change, such as sea level rise, flooding, and intensified natural disasters, are happening all around us, and this piece is a reflection of that dire reality.
FLÓÐ is an aromatic fragrance that launched in 2024 and features key elements of Icelandic seaweed, scorched Siberian pine, acrid air, geosmin and Ambroxan. From literature from the brand:
The big wave. Nearly everything is underwater. The weather is still but has been unpredictable so far. With briny tar and smoke trails flittering through the air. Chimney tops and statue heads break the surface, and few floating structures survive the watery destruction. We all saw the warning signs but chose to scroll by in our little lives, and now, I guess, it's too late. Everything is silent except for ghostly voices - echoing ship horns, and the big wave breaking in the distance. Unsure if this is real - my imagination or past memories? Dark clouds surround me but a ray of light breaks through. Is it guiding me?
Jonsi's perfumes explore the natural elements of Iceland, using local botanicals and essential oils. He, along with his three sisters, created an experiential boutique and an exquisite fragrance brand. Each member of the family has a role — including the Birgisson's father and uncle who built the shop — and the brand incorporates visual art, live scent experiences, music, perfume and home fragrances. The fragrances themselves are 100% natural, unisex, original and memorable. FLÓÐ is an eau de parfum, edp.
Fragrantica: "A soft and sour funk. Sea and brine, dripping moss, deep dank forest, salty brightness. I am new-ish to fragrance and a bit of a Fischersund fanatic. They started my journey here. This one mixes well with my body odor and creates a strange and dark emotion that makes me want to wear wool and dark colors. There is an oyster sweetness that sets in after a while but the initial wear is big, deep waves; Oregon coast. Home and nostalgia. Maybe a stray cedar shingle got stepped on during the walk to the beach. Maybe the barnacles are beckoning. Maybe I've sweat through my wool climbing the shore pines and spruces, I'll wipe the sap off on my pants and wash them in the sneaker waves."
Fragrantica: "Opens EXTREMELY seaweed forward (this isn't even seaweed absolute!), which almost tramples the geosmin, pine facets here, though they are present—it gives a dirt-like experience, in which maybe somehow you found fresh seaweed on dirt in a pine forest. It’s not decaying seaweed, but some of it is unusually dry though, since it has a dry starchy sensation as well—still a bit briny though. As it is, this profile is here to stay. I don’t get the rubber interpretation at all here—No Perfume by The Zoo, or Warsztat/Garage by JMP Artisan Perfumes do a perfect job at portraying a harsh rubber, and Tompkins New York City by Kismet Olfactive for a lighter one that might be environmentally observed as a bystander. The seaweed is here to stay...it's worth nothing that "Flóð" means "flood," which in turn becomes a whimsical interpretation of a marine fragrance, but it can also be interpreted as "high tides," in which the seaweed becomes the naturally occurring event. You have to LOVE seaweed to like this frag--this is non-negotiable. Don’t say you haven’t been warned. If you want a more prominent seaweed than in Megamare by Orto Parisi, this is a good candidate. + 1 * Dirty Marine -> 50/100 Another banger by Jónsi."
Fragrantica: "Ominous. Like huffing gasoline, it smells like something you know is bad for you, but you just can't get enough. There's an air of mystery to it, something that eludes description. Intoxicating and poisonous. This is a scent I wear like a warning, when I want to promise a danger I intend to deliver."
Fragrantica: "An opening that screams burning rubber and damp soil. Then the starchy scent of raw potatoes starts to emerge. There is an intense oceanic salty quality to this but mainly I get bitumen, earth and roots with a hot metallic zing. It becomes more briny as it dries down. It feels foreboding. The occasional waft of something cucumbery and piney later. Quite a beast, strangely beautiful."
