Created by Daniela Andrier and launched in 2026, this floral aquatic fragrance is inspired by clouds and is a piece of the sky for you to wear. It is crafted from the biology of the clouds. Future Society sequenced cloud microbes to identify the scent molecules produced and then reconstructed them through perfumery. The result is an ethereal blend that feels like air meeting skin: elegant, soft and comforting. From their website: We didn’t imagine the clouds. We went there. Crafted with actual cloud microbes gathered from the sky, we translated that living atmosphere into scent. Experience: Built as a seamless cloud of notes, not a traditional top, heart and base, it opens airy and luminous, then deepens into warm, powdery musk that evolves continuously on skin. Fluid. Intimate. Quietly addictive. Cloud Reverie features notes of fluffy vanilla, iris, sweet sugar, sparkling aldehyde, aquatic blooms, oceanic fucus and musk. It is an eau de parfum, edp.
Fragrantica: “I love that this brand brings new ideas to the market, not creating new iterations of old things. That being said, almost all aspects of this fragrance feels “known” to me. It’s warm, cold, comforting, clean, unisex, and on and on. The iris and aldehydes are both balanced from leaning too mature or too clean. I’d never have identified seaweed. It feels like wearing something I know and love while sitting on a cloud with my eyes closed.”
Fragrantica: “This is Clean's Skin without the nasty, overwhelming praline note and with synthetic soapiness that's supposed to be there. Very clean & very cold. I love a powdery, soapy sweet cloud. This projects a fair amount, but closer to the skin is where the sugar and vanilla radiate warmth and pull it all together. This is very pretty on me, goes well with my chemistry I guess. Not a safe blind buy, seems to be very polarizing!!!”
Fragrantica: “Reminds me of a cool spring rain in a cottage garden near the sea. The soft floral notes waft up off the stone walkway, as the rain hits the cobblestone path, the ocean salt dances playfully on the breeze. Dry down more powdery with hints of vanilla, a little artificial, definitely a clean scent bordering on fabric softener, spring rain scent. I love the concept behind this, the actual scent is likable but not groundbreaking. Like a powdery clean musk, close to the skin scent. Great for layering over a more intense vanilla or oceanic fragrance.”
Fragrantica: “If you love a clean girl scent, this one is definitely for you! It's exactly how I picture a cloud. So airy, slightly soapy, and very delicate. Though there is a slight vanilla tinge, this one isn't a great performer by the most traditional sense of the word. It is so, so, so beautiful but it's not very loud (expectedly, for a cloud)! It's a perfect spring scent and I'll definitely be keeping it around in my collection, but it's not one of those scents that I get a "craving" to wear, I think. A very safe office fragrance, I'm so glad I tried it out! fwiw, it's lasting quite long on my skin!”
