Parle Moi de Parfum (Tell Me About Perfume) was founded by Benjamin Almairac, son of reknowned perfumer Michel Almairac, who is the nose behind the collection. Michel Almairac is one of the great living perfumers credited with the creation of over 200 perfumes. Benjamin had always wanted to follow his family tradition but he wanted to make something new. He did not want to be a perfume creator because of the pressures of being as good as his father but instead chose to create a fragrance house inspired by the art of making perfume. In a beautiful space in Paris' chic Marais district, Parle Moi de Parfum is a place for perfume lovers to visit with an expert and learn how the perfume process works. As Benjamin says, "to talk about how you create, how you extract, to talk to visitors as my father talked to me.” He gave his father free reign in creating the fragrances and his father selected the raw materials and performed weighing sessions, assessments and critiques until the olfactory form in his imagination matched what he smelled in the fragrance. Each scent was given a number that corresponds to the number of trials before arriving at the final formula. For Woody Perfecto, that number is 107.
Described as a rock 'n' roll perfume, Woody Perfecto blends elemi with coffee and vetiver along with an infusion of leather. In wording from their website, the fragrance is described as: "For a split second, just imagine being a rock idol and experiencing the passion of legendary concerts, all-night parties and adoring groupies. Woody Perfecto symbolises freedom. It is the fragrant key to a horizon that knows no limits. Woody Perfecto is an eau de parfum, edp.