Phlur Golden Rule was released in 2025. Created by Frank Voelkl, it has notes of pear, mandarin, pink pepper, orange flower, coconut milk, jasmine, vanilla, benzoin and sandalwood. Phlur Golden Rule is an eau de parfum, edp.
From the perfumer - "I wanted to capture the magnetic, alluring energy of a person with confidence and ownership of themselves. I mixed energetic, youthful notes with sensual undertones like sparkling mandarin layered against sultry jasmine and creamy vanilla. The result is radiant with feminine energy.”
Fragrantica - "LOVE this perfume! It gives me Prada Paradoxe vibes but a little fresher and with coconut. This is exactly what I have been dreaming of recently. It lasts forever although the initial sweetness (top notes) tends to fade within about 3-4 hours. I sprayed this on my wrist at 6pm and I could still smell the mid notes and base of the perfume when I woke up the next morning."
Fragrantica - "in the opening it smells like a mix of Paradoxe and Libre. It's fruitier than Libre but lacks the strong undercurrent of amber found in Paradoxe. In the late dry down it smells like Paradoxe Intense specifically though rather than the aforementioned two. For that alone, I think Golden Rule is actually worth investing in despite it being so "basic" - it's giving me the impression of 3 perfumes in one! "
Fragrantica - "This reminds me a lot of the opening of Coco Shimmy by Snif, which I actually really enjoy! Where it differs is that Golden Rule has a kind of a sharp opening, likely because of the pear and pink pepper combo. I don't get much orange or citrus from this at all. The dry down is beautiful, tropical summer-y. It's interesting that this is a January release because it feels like a Spring break or summer fragrance to me. Golden Rule keeps that beautiful pina colada scent where Coco Shimmy loses it in a matter of 20 minutes. "
