Sheiduna was a collaboration between Puredistance founder, Jan Ewoud Vos, and Parisian perfumer Cecile Zarokian. It features notes of lemon, tangerine, blackcurrant, aldehyde, Bulgarian rose, geranium, clove, vetiver, patchouli, ambergris, woods, frankincense, benzoin, myrrh, tonka bean, vanilla bean and musk.
Sheiduna is a rich fragrance inspired by the panoramic views and feel of the desert's golden sand dunes during sunset. The name Sheiduna was invented by Jan Ewoud Vos and is made up from the words: "She", "Sheika" and "Dune", which have the same cadence as the word "Seduction".
It is a pure perfume extrait with a perfume oil percentage of no less than 27%.