As part of the Selfridges Beauty Project, a concept store was installed where you can experience a groundbreaking new way to explore fragrance. You complete a one-of-a-kind profiling experience which involves choices to be made from questions and pictures on an i-Pad and then an audio guide that talks you through a journey of light and dark rooms where you touch and sniff various items and think about any memories or thoughts that each smell triggers. When you are finished you are presented with a signature scent that represents the essence of who you are. The fragrances are created by Givaudan, a Swiss manufacturer of flavorings and fragrances that is the world’s largest company in the industry.
Expressive is for an expressive person who enjoys communicating ideas and opinions. You like to know the story behind the things you buy. You reward yourself for working hard with moments of indulgences: from exotic holidays to a new piece of clothing. Some of your most treasured memories come from exploring unfamiliar locations. Expressive is a warm cocoon of coconut and fig. A day spent on sun warmed sand beaches. It features additional notes of nutmeg, pink peppercorn, ylang-ylang, coffee, vanilla and tonka bean. It evokes images of exotic holidays, reflecting your love of life’s little indulgences. It is an eau de toilette, edt.