As part of the Selfridges Beauty Project, a concept store was installed where you can experience a groundbreaking new way to explore fragrance. You complete a one-of-a-kind profiling experience which involves choices to be made from questions and pictures on an i-Pad and then an audio guide that talks you through a journey of light and dark rooms where you touch and sniff various items and think about any memories or thoughts that each smell triggers. When you are finished you are presented with a signature scent that represents the essence of who you are. The fragrances are created by Givaudan, a Swiss manufacturer of flavorings and fragrances that is the world’s largest company in the industry.
Inquisitive is for an inquisitive person who enjoys challenging themselves with unfamiliar ideas and unusual experience. Someone who rejects the everyday in favor of the strange and unexpected. Your friends respect your (often unorthodox) opinions and they know that underneath your bold persona you’re also quite sensitive. The description for Inquisitive is: Enter the vacuum, galactic ascension, a moment of isolation, smells from a forgotten past. Iris flowers and fennel. Minerals lost in space. A psychedelic cloud. This fragrance asserts your adoration of complex ideas that are beyond the everyday. It is an eau de toilette, edt.