SNIF Gentle Reminder was released in 2025. It was created in collaboration with Alex Elle. The perfumer is Patricia Choux, and the fragrance has notes of sugar, milk, dates, black tea, lavender, purple yam and palo santo.
From the brand - "Gentle Reminder is the second fragrance designed by author and mindfulness teacher Alex Elle. This milk tea-inspired fragrance features notes of purple ube, milk froth, black tea, palo santo, date sugar, and lavender, creating a soothing and grounding scent experience."
SNIF uses high quality ingredients that are nontoxic, clean, vegan, cruelty-free, made without parabens, phthalates, preservatives and synthetic dyes.
Fragrantica - "I just received this and I love it! The drydown is a sweet lactonic gourmand ube vanilla dessert. Now, when I first sprayed this ...It reminds me of a scent I cannot put my finger on...but I have smelled this from something so similar but if I had to guess or list a few fragrances it kind of favors would be : KKW bae , Empire victor's base, Jessica Simpson perfume or a Victoria secret vanilla mist ?, Skylar boardwalk's sweetness mixed with added extra milky sweetness, I just can't figure out what this smells similar to but , when you first spray it ...its so familiar !! Maybe someone will figure it out. I dont think this is a floral fruity , its a goumand , sweet like bianco latte category! Its yummy ! I do not get heal the way in this, they are different. This is slight powdery..but slight. The best thing about this fragrance is it lasts and you could layer this with any gourmand or vanilla !. Still unique but a familiar mystery! 9/10 Better than crumb couture for sure!!"
Fragrantica - "It’s an instant love for me, feels like a flanker of heal the way but I detect less woodiness and more sweetness! Very soft and sweet and comforting. I mostly get the ube, milk and sugar "
