SNIF Rose Era was released in 2024 as a collaboration with Monet McMichael. Created by Mathile Bijaoui, it is centered on rose with notes of rose, strawberry, clean laundry, ambrette seeds, pear, white moss, saffron and orcanox.
From the brand - "Step into your Rose Era with a fruity, floral scent made for the modern muse. Designed by the iconic Monet McMichael, the silky blend of dewy roses, strawberry, pear, ambrette seeds and clean laundry will take you from rose-colored glasses to pure petal vision."
SNIF uses high quality ingredients that are nontoxic, clean, vegan, cruelty-free, made without parabens, phthalates, preservatives and synthetic dyes.
Fragrantica - "No one can stop this girl from blind buying a Rose-Soapy fragrance!! No one!! And now that I have it, oh my goodness!!!! I love it, like I knew I would!!!!!✨✨✨✨ Listen to me, if you do not like rose, soap and sparkly clean scents, you won’t love/like this, I promise. his is for people who have a definite weakness for the Queen of all Flowers: Her Majesty The Rose ? Then, there’s that soapy note ? that I absolutely love!! It is perfect and oh so ✨✨✨✨✨✨✨vibrant!!!! I am thrilled to have this beautiful scent in my collection! I was getting worried with Snif because I hated pretty much everything they launched this year Vanilla Vice and that Soda one were a complete NO for me…but I am glad this is working!! Excellent longevity and sillage/projection as well!! This is a keeper!!!!"
Fragrantica - "Of the scents in the family, Rose Era is the most beautiful. It’s simultaneously different and familiar and is a welcome addition. I would call this blind buy safe and definitely crowd pleasing. It is multi setting appropriate, but think romantic or professional, not sexy or night out fun."
Fragrantica - "This is a very light and dewy rose. Does not read mature or heavy to my nose which was my biggest worry. I only get strawberry in the opening and it’s a fruity fresh wet strawberry. Then I smell the rosy laundry middle and it does have a clean musky dry down. Makes me think of the musk (orcanox?) base also in Vanilla Vibes and/or a lighter version of Another 13. At the end I am primarily getting laundry + musk. Pretty good wear time about 8 hrs for me but I do have a really sensitive nose. Overall I really like it. It’s very “clean girl” coded but isn’t sharp (looking at you, Melrose Place!) and it still manages to be a little fun and cute. I think it would be a great everyday perfume, especially spring summer but would also work in fall winter since it does feel comfy-cozy. "
