Byredo Velvet Haze was launched in 2017, created by Jerome Epinette. An amber woody with notes of coconut, hibiscus, bergamot, patchouli, tuberose, osmanthus, musk cacao pod, ambrette and cashmeran. It was inspired by the dazed state you get to in an artificial paradise.
Founded in 2006 in Sweden Byredo perfume's creator Ben Gorham (former basketball player) wanted to create perfumes of quality while keeping their production in Sweden. Gorham had been fascinated with fragrance much of his life. When he meet Pierre Wulff, a perfumer, Byredo came into being. Currently Gorham works with Olivia Giacobetti and Jerome Epinette to create his line of perfumes
Byredo Velvet Haze reviews
Kafkaesque - "Velvet Haze opens on my skin with sweet coconut milk lightly dusted with milk chocolate, and a fresh but tropical floralcy. It’s not a heavy, beachy, plastic “coconut” note like so many that one finds in perfumery, but more like sweet milk that has a tropical and faintly nutty character about it. The milky, sweet bouquet is then infused with patchouli that is more like a gentle aura than a hardcore patchouli note. It’s clean, quietly spiced and just barely veined with leafy greenness. The whole thing is then bundled up in fluffy, clean white musks which, to my surprise, do not smell of laundry notes at all. They’re simply fluffy, pillowy, almost downy in feel. The result is a rather cozy, comforting, soothing fragrance that envelops you in softness and sweetness. At times, the opening 20 minutes called to mind sweet breakfast cereal milk, only this is better and more interesting, thanks to its extremely gentle auras of patchouli, cocoa, spice, and tropical floralcy."
From Basenotes - "Cocoa note & musk have a gourmand flavor. The cocoa isn't sweet; it's not quite bitter either. There is a strange, vague note that reminds me of gardenia, as it rests on my skin a long while."
From Who What Wear - " I prefer it for evening, as it's a bit musky, but it's also a great anytime scent during fall and winter. When I first sprayed it on, I was struck by the smell of patchouli but it softens beautifully. Highly recommend."