Dior New Look 1947 - Maison Christian Dior (Florals Collection)

Dior New Look 1947 is part of the Florals Collection. Worshiped as the queens of flowers, these blooms reign majestically over these fragrances. Sweet jasmine, sensual rose and seductive tuberose procure instant pleasure. Fragrances in this collection include Grand Bal, La Colle Noire, Gris Dior, Jasmin des Anges and New Look 1947.

Created by Francois Demachy, New Look 1947 takes its name from when Dior introduced to the world what the chief editor or Harper's Bazaar christened "The New Look" on February 12, 1947 (the unmistakable silhouette of Dior). He had this to say about the fragrance: "The New Look femininity often inspires me. I wanted to compose a perfume in which rose and jasmine unfurled, like a skirt with an outrageous quantity of fabric and a narrow, slender waist. Heady Tuberose fully expresses this whirling vivacity."

New Look 1947 features notes of white flowers, predominantly tuberose. Other notes include ylang-ylang, iris, Damask rose, Sambac jasmine, peony, vanilla and benzoin. Wildly femimine and completely Dior, it is an eau de parfum, edp.

Dior’s luxury fragrance line La Collection Privée has been reimagined for 2018, offering a new way for you to be dressed in Dior. Rebranded as Maison Christian Dior, it goes beyond a collection of fragrances to become a somewhat ritualistic concept; that of perfuming and embellishing spaces and moments in your life. “When I create perfumes I flout technical constraints, schedules, fashions and trends,” Demachy explains of his artistic process. The fragrances in this collection are formed in families of Orientals, Florals, Sensuals, Light Florals and Fruity Florals, non-specific to gender but without being labelled ‘unisex’.

A note about the reviews, they are pretty fun to read - there was hate and love and indifference.  Look, I loved it, others found it lacking what they thought it should be. 

Reviews of Dior New Look 1947

From Kafkaesque - "Ultimately, all of this is esoteric, unnecessary, intellectualism and wankery. The critics can argue about sheerness, symbolism and abstractism, but the bottom line is whether the perfume smells good, not whether it lives up to some marketing name. And it does smell good. If you like very sweet, airy, gauzy, florals with some powder and vanilla, then you really must try New Look 1947. Period"

From Bois de Jasmin - "Christian Dior New Look 1947 is one of my most disappointing and frustrating discoveries this year. I say it because I absolutely love the voluptuous idea of its tuberose and violet accord and the image of red lipstick glamor that it conveys. Yet on the skin, New Look 1947 feels far too soft spoken and sheer to fully deliver on its promise of bold elegance circa 1940s Paris."

From Octavian Coifan - "New Look 1947, the new exclusive fragrance from “La Collection Couturier Parfumeur” is Dior’s parfum lingerie, the New Nude Look with a grège scent: the softness of “purple gray” orris and the creaminess of “apricot beige” white flowers. It is built on a similar idea with J’adore l’Or – an infinite smoothness of flowers melting into an abstract note,very distant from the figurative depiction of a flower or the representation of a specific bouquet. Like Chanel No5, this perfume is the abstraction of an imaginary feminine scent, it is that “je ne sais quoi”.

From Perfume Posse - "Diorrissimo and J’Adore l’Absolu met, had a two-week fling in Tahiti on a bed of tuberose and nine months later Dior New Look 1947 sprung into the world as the fruit of their lusty floral loins.  The End."