Fresh perfumes were created by Lev Glazman and Alina Roytberg, who started out their company making soap, using natural ingredients like milk, sugar and rice. LVMH took a controlling interest in the company in 2000.
Fresh Sugar is one of the most popular products in the line, and Fresh Sugar perfume followed the other Sugar products as customer favorites. Sugar became one of their product building blocks after both Lev and Alina had grown up with their grandmothers treating their wound with sugar, which is an antiseptic. They wanted to bring those properties to their products.
They also have a Fresh Perfume Sake with other products using the same material. They chose sake because it has been used by the Japanese for centuries as a purifying agent in their baths.
The Fresh Perfumes based on the sugar theme are:
Brown sugar – notes of Sicilian lemon, tangerine, acai, sugared magnolia, honeysuckle and peach nectar.
Sugar – notes of bergamot, lemon, sweet orange, petitgrain, heliotrope, white lily.
Sugar Lemon – Italian lemon, yuzu, mandarin, lychee, orange blossom, and ginger flower
Sugar Lychee - grapefruit, Italian lemon, lime blossom, lychee, lotus flower, and freesia.
Fresh also makes a Cannabis Rose and Cannabis Santal, each having cannabis as a heart note. Fresh Citron de Vigne is the newest perfume in the line, a tribute to champagne with notes of pinot noir, bergamot, dark almond, musk, sandalwood and rose. Fig Apricot is a lush perfection with notes of apricot, peach, lychee, fig leaf, dandelion, green tea, musk and petitgrain. Hesperides is all about the grapefruit! Pink jasmine is centered on jasmine with other notes of orange, freesia, lilac, magnolia, peony, tiare, woods and marshmallow. Sake has notes of langsat fruit, grapefruit, ginger, peach, lotus, lily of the valley, osmanthus, vanilla, musk, sandalwood.
The common theme for all of the Fresh perfumes is they are not heavy or something that would weigh you down. They are light, easy to wear anywhere – to the office, to a wedding, and appropriate for any time you just want to feel a little cheerier.