Huda Beauty Kayali Yum Boujee Marshmallow 81 was launched in 2024. Created by Gabriela Chelariu, a floral fruity gourmand aimed at taking marshmallows to new heights of indulgence. Notes of freesie, Italian l emon, nectarine blossom, apple, marshmallow, strawberry, coconut, orange blossom, whipped cream, sugar, vanilla, musk, raspberry and ambroxan
From the brand -
"In the spirit of the Yum Collection, Yum Boujee Marshmallow | 81 Eau De Parfum Intense is an invitation to indulge in life’s most delicious pleasures! This fragrance features a delightful menu of mouthwatering notes including fluffy pink marshmallow, succulent strawberry, flaky coconut, delicate freesia, whipped vanilla, and pink musk. Boujee, fluffy, and delicious, this luxurious scent will linger with sweet temptation with every spritz.
"'Our aim was to capture the essence of marshmallow with an intensity that feels almost tangible,' explains Chelariu. 'This fragrance embodies marshmallow’s airy, melt-in-your-mouth texture while delivering an irresistible layer of sweetness. It’s a blend of succulent strawberries, bright florals, and a luscious sugary warmth that’s both sumptuous and alluring.'"
"Pink is the heartbeat of this fragrance, infusing each layer with its radiant charm. From the sparkling opening notes of pink apple and juicy strawberries to the delicate pink musk and sugary raspberry base, Yum Boujee Marshmallow | 81 envelops you in an intoxicating, candy-like haze. Every moment with this fragrance is a journey into a world where vibrant florals and the softness of marshmallow unite for a deeply sensual, utterly delicious experience.
“'As a gourmand lover, I have always been addicted to sweet and delicious fragrances - especially ones that make me smell like my fav desserts! This is how Yum Pistachio Gelato | 33 was inspired. Our Yum story continues with the addition of Yum Boujee Marshmallow | 81, an incredibly boujee, fluffy, and indulgent juice - a sweet treat for your senses! The inspo behind the hero note, pink marshmallow, came shortly after my husband and I got married - he calls me his “marshmallow” because I always smell so sweet and comforting! To make the juice even more tempting, we added fresh strawberries, whipped vanilla cream and light, flaky coconut - making this fragrance one of our most irresistible scents to date!'” - Mona Kattan
Huda Beauty Kayali Yum Boujee Marshmallow 81 is the edp, eau de parfum.
Fragrantica - "This fragrance is exactly what it claims to be—a Bougie Marshmallow masterpiece. Well done, Gabriela! It might have taken 81 tries, but you absolutely nailed it. I even prefer this over my beloved Cerchi Marshmallow (which leans heavily on the strawberry note), and that’s saying a lot. Perfection in a bottle!"
Fragrantica - ".it took a day but it smells amazing and it’s meant to be layered! I truly have no idea how it took 81 tries to formulate…but it really does mix well with a lot of my frags and adds a sweet lactonic bliss bubble around me. I don’t get compliments often- I’ve been complimented every time I wear this!"
Fragrantica - "I absolutely LOVE this perfume. This may be her best yet. This is a beautiful strawberry marshmallow fragrance but the added musk means it isn’t juvenile. I really hope this is part of the permanent collection. Will be buying a back up bottle asap."
Fragrantica - "