Neo-Animism is a fragrance that is alive with meaning and African oceans. Created with African ocean minerals, these minerals in the ocean are understood by our bodies and minds in almost imperceptible ways. Our nose can identify them. The scent of ‘green bar soap’ captures the daily lived experience of African surfers growing up in Southern Africa. Green bar soap is a common household soap found throughout the region, that has the power to conjure memories for many people, summoning up the idea of home, or mother, fresh linen, or the beginning of a new day. The signature fragrance was developed in partnership with South African-born Etienne de Swardt, founder of niche fragrance house Etat Libre D’Orange. Mami Wata is an eau de toilette, edt.
LuckyScent: This has good performance, like a chypre or an oud, in that it's possible to apply an amount so that it's not overpowering but still lasts over time in a satisfying way. It's very satisfying. The initial impression is clean and I see what they are doing with the ocean mineral facets. As it settles it smells more green in a grassy sour way that's a little similar to marijuana but maybe more like seaweed. I like it a lot but am classifying it under more challenging perfumes since the dominant note is a unique kind of green.
LuckyScent: Love this fragrance…hard to pin point or compare. African soap was not anything I was familiar with, but took a chance. The dry down is lovely, clean and fresh with great staying power without overwhelming. I am always searching for a clean “soap” smell without the powdery finish and this offers a unique twist on a clean smell. Back to the office is not a concern with this fragrance.
Google: I have been looking for a fragrance like this for quite some time. Mami Wata has a clean aroma infused with South African green soap and mineral notes. Most mineral fragrances are either metallic or too sharp. This one leaves you feeling like you've just taken a lovely soak in a spa tub or a dip in the ocean, a blue-green ocean loaded with soothing mineral scents. Great for summer, and you don't have to be a surfer to enjoy this!