Bourjois Evening in Paris Cologne
Year Introduced: 1928 - Feminine
Notes: Top notes of violet and bergamot; middle notes of linden, clover, lilac, rose and jasmine; and base notes of vetiver and styrax
Evening in Paris (Soir de Paris) is the best known fragrance by Bourjois. Created by Ernest Beaux in 1928, this floral fragrance was first released in the United States under the name Evening in Paris and then marketed later in France as Soir de Paris. It is instantly recognizable for its cobalt blue bottle with silver label (the racing colors of the Wertheimer family who owned Bourjois). It was marketed in both department stores and drugstores and came in many different kinds of gift sets that added to its popularity. In the 1950s it was known as the most popular fragrance in the world. Evening in Paris featured top notes of violet and bergamot; middle notes of linden, clover, lilac, rose and jasmine; and base notes of vetiver and styrax.
Advertising for it in 1948 was "It whispers your charms" and in the 1950s it was "Exciting things happen when it's an Evening in Paris".
Evening in Paris was discontinued in 1969 and then reformulated for the modern market by Francois Demachy and Jacques Polge. Relaunched in 1992 the new fragrance featured top notes of apricot, bergamot oil, green notes, peach and violet; middle notes of Damascene rose, heliotrope, jasmine, lily of the valley, orris and ylang ylang; and base notes of amber, cedar, musk, sandalwood and vanilla. It was renamed Soir de Paris in the United States and repackaged in different bottles that were still cobalt blue with a silver label and cap. During the 1940s, there was wartime packaging that said: "This is a temporary Victory package. The contents are unchanged."
Interesting to note is that Evening in Paris is part of the Smithsonian's collection of cosmetics and personal care products displayed at the National Museum of American History.
Evening in Paris has been discontinued.
This is the original cologne version of the fragrance. This is the original cologne version of the fragrance. The bottle that we are decanting out of is from the 1950s-1960s. It was part of a brand new, never used set that was still in its original box with original wrapping.