RETRO - Max Factor Hypnotique Cologne

Hypnotique is a floral chypre fragrance with animalic undertones. It became extremely popular in the early 1960s when it got a sales boost from being mentioned in Sex and the Single Girl written by Helen Gurley Brown (1962) recommending it as a tool to allure men. It was advertised as having an hypnotic power over men to make them "concentrate, concentrate, concentrate on you alone. Just a breath of spray casts a golden spell! Enticing bewitching new powers for the woman who was born to enchant men. A truly magnetic fragrance."

From a magazine ad - "For the woman who was born to enchant men, Max Factor presents Hypnotique the new fragrance that's captured the very essence of woman's power over men. Coolly and with great elegance Hynotique attracts...holds...persuades...and then! Anything can happen!"

In advertising from 1965: "HYPNOTIQUE for the woman born to enchant men. PRIMITIF for the woman who is every inch a female. ELECTRIQUE as exciting as the first thrill of romance. JONQUILLE for the woman who wants the very best." 

During the period of the mid 1950s to 1970, Max Factor was looking for a new way to draw a younger crowd to their line of perfumes. Their answer was the line of Sophisti-cat, Honey Bear and Poodle packaging. Hundreds of thousands of these were sold during that time and featured a purse sized version of Max Factor's different fragrances - Primitif, Golden Woods, Electrique, Aquarius, Jonquille, Exuberance and Hypnotique packaged with a flocked cardboard cat, honey bear or poodle with rhinestone eyes in various colors sitting inside a plastic dome. These were HUGE in the 1960s and you considered yourself lucky to have one of these!!

Hynotique has been discontinued.

This is the original cologne version of the fragrance.