RETRO - MEM Love's Fresh Lemon Cologne
Year Introduced: 1969 - Feminine
This is the MEM version of Love's Fresh Lemon Cologne. It was first launched by Menley & James who then sold the Love's Cosmetics line to Chattem in 1980 who then sold it to MEM in 1985. At some point, still in the 1980s, Dana Perfumes purchased the Love's Cosmetics line but then Dana was acquired by Benckiser still in the 1980s. A few of the more popular Dana perfumes were still produced but the Benckiser group finally sold what was left of Dana to Renaissance Cosmetics in 1995. They went bankrupt in 1999 and were purchased by New Dana Perfumes who later changed their name to Dana Classics. (Got that all??)
Love's Fresh Lemon is a sweet, fresh lemon scent, similar to lemon meringue pie. It was popular in a time when lemon fragrances were all the rage. There was Skinny Dip Lemon, Goya Aqua Citric, Jean Nate, Max Factor Citrus Musk, Wrisley Lemon Twist, Max Factor Lemon Cologne and Revlon Wild Lemon.
An excerpt from a review on Basenotes:
My first introduction to the concept of "hesperides," LOL! I still remember so vividly getting a bottle of this (and also Jean Nate - wow, that WAS a long time ago!) in my stocking at Christmas and being mesmerized by the incredible *blast* of fresh-squeezed lemon coming from the splash-style bottle. That was close to three decades ago and I'm convinced that I love citrus fragrances to this day because of Love's Fresh Lemon. As far as lemon scents go, it's honestly shockingly good; even today, when I'm wearing L'Artisan's Zeste d'Ete, I can honestly say with a completely straight face that the quality of the lemon in Love's compares favorably to that in the L'Artisan. Pretty remarkable. This really is a fresh lemon - no oiliness, no furniture spray overtones or random sugariness. Great stuff. Sadly, this is darned near impossible to find anywhere anymore.
Love's Fresh Lemon has been discontinued.
We are decanting from an original bottle of the cologne version of this fragrance.