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Rosine - Paul Poiret

Parfums de Rosine is a French perfume company based in Paris, currently owned by Marie-Helen Rogeon.  Paul Poiret was the original founder of this company in 1911, which failed during the Great Depression.  He did try and re-open after the War, but fashion had moved on to Dior's New Look.

Poiret had named the company for his daughter, Rosine. He founded another company as well, Les Ateliers de Martine, which was named for his other daughter.  Poiret was a fashion designer who was much in vogue during that era, and it is very possible that he produced the first designer perfume, not Coco Chanel.  His father was a cloth merchant in the Les Halles neighborhood of Paris (still a little sketchy today!), and they apprenticed him out to make umbrellas, hoping to get his pride under control.  Re-purposing the leftover silk scraps from the umbrellas, he made doll clothes.  Later he sold his clothing sketches to the couture fasion houses in Paris.  Eventually he established his own design house in 1903.  Known for his balloon coat with the batwings, Poiret was flamboyant and completely over-the top.  He declared his wife was his muse, that all of his creations were inspired by her, until they got divorced in a fairly acrimonious divorce, in 1928.

In 1991 the company was re-launched by Marie-Helene Rogeon.  Her family had had a history with the Poiret family business.  Rogeon had an interest in fragrance from her childhood, and re-opening this company was an expression of that passion as well as embracing family history.  She had spent her childhood playing with the old bottles, boxes, tassels and labels from the now-defunct Rosine company in her parents’ attic. None of the formulas for the original perfumes survived, so she started all over designing rose perfumes.  She did find some text describing La Rose de Rosine. Using that text, she worked with Francois Robert (son of Guy Robert) to reconstruct that one original Rosine perfume.