Founded by Coralie Frébourg, a 2019 graduate of the École Supérieure du Parfum, the scents are designed in Paris with the women-led perfume lab, FLAIR — starring expert perfumers Amélie Bourgeois, Anne-Sophie Behaghel, Camille Chemardin and Elia Chiche. Each Versatile extrait is manufactured in Grasse, using clean and sustainable materials and made at 30% concentration. It is a cheeky take on Americana nostalgia à la Coney Island boardwalk. The playful composition celebrates classic American gourmand delights from an effervescent cola accord to the natural (!) toasted popcorn essence and a rich peanut butter-vanilla drydown. Wear to the cineplex or county fair. From Versatile: The anti-diet fragrance, sweet and sparkling. Why the US? At Versatile, our desire is to take you on a journey through scents that are as surprising as they are addictive. What could be better than a perfume inspired by American food with all its extravagance and pop culture inside? With all our love, we have developed a unique fragrance with delicious, comforting and gourmand notes. What does it smell like? God Bless Cola is a super-captivating taste of American sweets with toasted popcorn (used for the first time as a natural ingredient made in France), the emblematic cola, peanut butter and not forgetting the star ingredient: vanilla. God Bless Cola features notes of cola, popcorn, caramel, peanut butter, soft woods, sweet gourmand notes and vanilla. It is an extrait de parfum.
VERSATILE PARIS GOD BLESS COLA REVIEWS
Fragrantica: Wow, yes that is a strong opening of sweet, sticky cola, then slips into a very American, deep yellow butter. Immediately, I thought yes, this is it, the day has come to buy it. At the tail of this thought, it suddenly soured into a greasy patchouli. I truly had flashbacks to the 6am afterparty, incense filled, cola spilled, pizza grease and butter dip on a rented flat floor, cannabis, B.O., regret, all under the first cracks of sun. Not to say these aren't positive memories, but man this fragrance sure likes to stick around and tell you about it. I kept smelling my wrists for the rest of the day, and the next, hoping that i'd come to a positive conclusion. In the end, I understood that I had just grown out of it.
Fragrantica: Loved this perfume. i had to blind buy this as i go to the cinema twice a week so it makes sense right? starts with a bit of vanilla cola and buttery popcorn and goes to very sweet syrupy warm spicy caramel vanilla.i get no peanut or nut. its so warm and cozy for the colder and wetter months ,like a sweet warm hug. love the bottle and roll actually and 0 plastic during delivery, so easy to recycle. would buy again because i plan to bath in this after summer ends.
Fragrantica: Where do I even begin! This perfume knocked me out of the park. I love smelling like a snack and Paris LA from What we do is secret (rebranded from A lab on fire) was already one of my favorite Coke scents. While that one is fizzy and way more sparkling, with some lime hints, this one is cozy, warm, buttery, toasty. You get a lot of the popcorn and butter in here! Def a must try for any gourmand fan. I just wish they’ve made this into a spray bottle and not a roll on, cause I need to bath in it.
Fragrantica: Okay, okay... I have always been repulsed by sweet gourmand fragrances.... and somehow THIS is the fragrance I smelled on someone and couldn't stop thinking about for days?! And ended up buying on the spot once I knew the name of it... Yes, it’s sweet, and yes it smells like kettle corn and soda, but it also smells woody and rich. Just looking at the notes it seems like a novelty fragrance, and if you look at the notes while smelling it maybe it can even be experienced that way, but when I smelled this on a human being without knowing the listed notes, I experienced it as a very interesting, sophisticated and rich scent. Give it a shot and don't let preconceived notions about its sugariness get in the way.
Fragrantica: DELICIOUS fragrance! Fizzy coke, buttery popcorn and rich caramel perfectly blended. This one takes you straight to your happy place. Had to get myself a backup bottle. Thank you Versatile Paris for this gourmand masterpiece!
Fragrantica: Vibes ; I love the energy of this perfume. It’s cheap, it’s simple, she doesn’t strive to be anything that she isn’t. She knows who and what she is - and that’s the smell of a movie theater in the morning. Smell ; Holy hell man this smells. SO good. The popcorn is less buttery and more akin to kettle corn, personally! The vanilla is a bit heavy but the cola comes through in the back FOR SURE. Smells the same on application then it does later on the dry down, maybe a little mellower. My partner and I agree that we wish it was stronger - I’m curious to know if a heavier application would fix that! Smells warmer on the skin than it does in the bottle. Sillage ; I didn’t get any kind of lingering effect honestly? When I left the room, the scent did too, near instantly. Projection; because it’s an oil, it’s not very projective (for me) and is more an intimate smell. I put it on my inner elbow (I wash my hands too much to do my wrists) and my partner could hardly smell it at arms length. Longevity ; sticks around awhile! at least six hours. applied after a hot shower and stuck around for the evening until an hour after I woke up. dry down was hard to judge because it’s an oil but like. it was a good long while bc I fold my arms a lot lol. Packaging; the bottle was really hard to open I won’t lie. but I genuinely enjoy Versatile’s description of the perfume! Value ; okay so. a full bottle of this is cheap by a lot of perfume standards, and even with the lower strength, I would happily pay for a full bottle. I really liked the smell, I really enjoy oils, and I think a full bottle might have the cola intensity that I’m looking for. Final ; God Bless Cola markets itself as the anti-diet fragrance. it’s an ode to the sweetness of cinema, a birthday party at the movies, sickly sweet buttercream and sparkling cola. while these things are loud and intense, God Bless Cola sits very close to the skin and provides a truly delightful note to just your own senses and the senses of those who are closest to you. the hype for this cheap go-to is warranted. 8/10