In 1954, Coty came out with a fragrance that had no actual name other than "Question Mark". It is believed that the name was in reference to Francois Coty's early airplane, Le Point d'Interrogation (the Question Mark). It was one of the airplanes that Coty owned with somewhat strange names such as Trait d'Union (The Hyphen), The Hyphen 2 and Period.
A promotional contest launched along with the release of the fragrance. The advertisement read:
"Anyone could win this fabulous Paris Vacation for Two! Just name this new Coty fragrance! Here is another exhilarating fragrance from Coty. A fragrance so unique and stimulating, it can't help but stir your emotions - set you thinking of all the fascinating words that might describe it. The very first time you wear it, this thrilling new fragrance will conjure up a dozen names. And when people comment on it, as they're bound to, even more suggestions will occur to you. Get this new fragrance in the "Passport to Paris" package, along with your choice of seven beloved Coty Toilet Waters. (An outstanding fragrance value in itself of $2.50). Choose your favorite fragrances: Emeraude, A'Suma, Paris, L'Aimant, LOrigan, Styx and Muse.
Then just give Coty a name that describes the character of the "question-mark" fragrance, and you may be the winner of an all expense vacation for two in the world's most romantic city - Paris! Anyone can win. There's no special talent required, no lengthy writing. Be sure to get your "Passport to Paris" while the limited supply lasts.
Over $12,500 in prizes! Over 500 Chances to Win!
- Grand Prize: Vacation in Paris for Two (or $2,500 in Cash)
- Second Prize: Vacation in Paris for One (or $1,250 in Cash)
- 2 Third Prizes: Round Trip to Paris for One (or $500 in Cash)
- 4 Fourth Prizes: $250 (Paid in cash to each winner)
- 100 Extra Prizes: $25 (Paid in cash to each winner)
Complete Contest Rules and Entry Blank in each package. Your contest entry must be postmarked no later than Sept 27, 1954."
- 395 Extra Prizes: $13.50 of New Perfume and Toilet Water (each)