Zara Fashionably London was launched in 2021, created by Jo Malone. A floral perfume with notes of bergamot, rose and musk. It is an EDP, eau de parfum. From the brand - "A floral and musky fragrance that combines the luminous freshness of bergamot with a subtly romantic rose heart and a clean musk base. Elegant and contemporary, it is a balanced option for those seeking a modern scent with character." From Jo Malone - "Its soulful heartbeat always plays its own song"
Zara Fashionably London REVIEWS
Fragrantica - "Such a lovely perfume. Always get compliments when wearing it! Would definitely recommend! Smells like it is pricer than it is too!"
Fragrantica - "I love her sm. Smells sooo clean and chic, lasts forever and so affordable!"
Fragrantica - "Amazing perfume, it smells way more expensive than its price point. "
Fragrantica - "It is crazy how many compliments this perfume gets me. On my skin it is beautiful, projection is great and it lasts around 6-7 hours. I own expensive fragrances and it is interesting that the cheapest perfume in my collection is the biggest compliment getter. Many people bought it after smelling it on me, but I would recommend spraying it on your skin before purchasing, since everything depends on your skin chemistry.
It makes me feel put together and elegant all year round. I finished my 30ml bottle and will probably repurchase. 10/10"