Jo Malone, the perfumer behind the Jo Loves brand, has collaborated with Zara on another collection of eight fragrances called the Vibrant Cities Collection featuring fragrances inspired by fashion-forward cities. This particular collection was inspired by her desire to travel during this last year, which at one point we weren’t physically able to do, so Malone used scent as an escape. “This collection takes its inspiration from our return to the pioneering spirit of travel and the discovery of the vibrancy of life again,” said Malone in a press release.
Elegantly Tokyo is part of the eight fragrance Vibrant Cities Collection that launched in 2021. “A celebration of destiny.” — Jo Malone CBE, founder of Jo Loves. With notes of lily, jasmine and akigalawood. Elegantly Tokyo is an eau de parfum, edp.
Zara x Jo Loves Elegantly Tokyo Reviews
Refinery29: Elegantly Tokyo manages to sidestep overused cliches almost totally, while celebrating Japanese culture appropriately. Though there is a high note of cherry blossom — as you'd expect from a fragrance monikered after the sakura city — it's muted by calming tones of jasmine, which draw the fragrance into the same camp as the Fleur d’Oranger iteration from the previous Jo Malone x Zara collection. When spritzing Tokyo, I'm pleasantly piqued by sweet highs of honeysuckle and deep lows of bamboo before being swiftly transported to the morning after, with fresh laundry on the go and the warming, umami hum of last night's dashi still hovering over the stove. A versatile everyday perfume that lingers just long enough.
Fragrantica: White floral and clean laundry freshly dried on the line and so comforting.
Fragrantica: A pure, fresh, crunchy and green, white lily.
