Byredo Mumbai Noise was launched in 2021. Inspired by Mumbai's cultural heritage, it has notes of leather, bitter coffee, tonka bean, davana, labdanum, agarwood and sandalwood. This is NOT going to be a fragrance for everyone. It will fall in a love or hate category, but I actually moved from "what is that?" right after I sprayed it on to, "okay, that is super interesting" about 15 minutes later. Rich, pungent and fearless, things that perfumes rarely are anymore. Mumbai Noise captured - the chaos, the intensity - and it is a fragrance you will remember.
Founded in 2006 in Sweden Byredo perfume's creator Ben Gorham (former basketball player) wanted to create perfumes of quality while keeping their production in Sweden. Gorham had been fascinated with fragrance much of his life. When he meet Pierre Wulff, a perfumer, Byredo came into being. Currently Gorham works with Olivia Giacobetti and Jerome Epinette to create his line of perfumes.
Byredo Mumbai Noise Reviews
Fragrantica - "My favorite Byredo fragrance over the past year is Mumbai Noise. The creator of the brand, Ben Gorham, is half Swedish and half Indian, and this is the third fragrance that he dedicates to India.
The new perfume turned out to be wearable and soft, like a bright Indian carpet, even the dustiness of the fragrance does not frighten at all. Mumbai Noise is really very "crumbly", you literally feel this street dust in the bottle, this sand lifted into the air. And a variety of spices make their way through the sand, and what is most pleasant, the aroma of tart black coffee."
Fragrantica - "Smelling this for the first time is like getting punched in the face. It is very unexpected, aggressive and loud. Dry down is better, indeed has that vintage feeling. Winter night out, best chance."
Fragrantica - "Well another masterpiece by byredo it’s an extremely pleasant and unique smell at least on me I can’t wait to get a full bottle I think this is a forever scent for me and lasts forever."
Fragrantica - "I bought this blindly (please don't do it!) and I damn love it! It is absolutely gorgeous! It reminds me very much of Nassomatto's Black Afgano - something like its little sis - not as heavy but rich and potent."
Fragrantica - "WTF DID I JUST SMELL???