Hwy 190 gets its name for the awe-inspiring drive through Death Valley. When flying down the long straight road and taking in the stark landscape, the massive sky above, and the seemingly endless horizon, one somehow feels wildly, intensely alive. Fulton & Roark sought to capture that feeling with a fragrance that feels vast, atmospheric, and unlike anything you have ever experienced. With top notes of fresh orange, pink pepper and white freesia; middle notes of myrrh, cistus labdanum and cypriol heart; and base notes of vanilla bean, Javanese vetiver and Virginia cedarwood. Hwy 190 is an extrait de parfum.
FULTON & ROARK HWY 190 REVIEWS
Fragrantica: "Hell yeah. Just got this in today and here I am giving it a review. Right off the bat, yes, it's a baccarat type of fragrance right in the opening. It's about 90% or more similar in the opening. But it dries with a woody accord that is not present in baccarat and for that I love this one so much more. Baccarat is a very nice fragrance- but it's too feminine for me, so when I learned that the extrait was more masculine, I bought it but was let down because the extrait is the same as the edp, but just not as loud aka less projection (the trade off you get for a higher concentration). HWY 190 fixes that problem. It truly is the "more masculine" Baccarat."
Fragrantica: "I was curious about this one, but wasn't willing to invest. Ordered a few samples of it, instead, and glad I did. At least for my nose, this one is in no way unique or distinct. In fact, for first impressions, it smells almost identical to Floral Street's Arizona Bloom-- and possibly the dry-down of Commodity's Gold. If I hadn't known what was being sprayed, I would have guessed either of those. All the same, I love Arizona Bloom & Gold, so it's no surprise Hwy 190 is an instant winner for me. A balmy, sweet, woody profile that is fantastic for warm days, maybe even for warm and cooler evenings. BR540? Similar only in the dry down. For my nose, BR is honestly more masculine, with a salty mineral profile. Hwy 190 is sweeter by comparison, and more feminine. The pepper in Hwy 190 is noticeable, and floats around immediately after spritzing— but doesn't last long. The citrus and florals keep the scent balanced. The labdanum and vetiver are like a warm embrace from an old friend you've missed dearly. Just sweet enough from the vanilla, and the slightest salt undertone to retain a unisex profile. Update 9/1/25: This one has grown on me, and it's apparently become much more noticeable. I've had multiple people approach me to tell me how 'amazing' I smell. The scent is still naturally addicting, so I'm becoming more swayed to take the dive on a bottle. Have tested multiple days now, and can safely say this lasts about 4-6 hours. Adequately named; a desert highway where the florals are intensified by solar waves. Soft, but smoldering. I can’t get Fleetwood Mac’s “Dreams” out of my head whenever I wear this. A shame they don’t offer travel sizes."
Fragrantica: "My paternal grandmother lived in Northern California, in the Central Valley, and smoked cigarettes her entire life. HWY 190 reminds me of standing outside her house at night as a child, frogs croaking in the yard, the smell of juniper and sweet dry grass mingling with the faint scent of cigarettes wafting from the screened patio door. I am not sure this scent would please everyone, but I think it's fantastic."
